Blockbuster’s Late Fees

I was told by a friend that not all the Blockbuster stores are implementing corporate “No Late Fee” policy. I checked and sure enough there was a sign at my local Blockbusters saying that they were not participating in the “no late fee” policy. Corporate stores are participating, but privately owned franchise stores, like all the stores in the Nashville area, may or may not be participating. So what do you do when your corporate company implements a policy which you as a franchisee do not plan on participating? The situation is mass confusion. Disgrunted customers. Do they allow for a grace period due to this confusion? Can you imagine the situation the past few weeks at franchise (non-corporate) stores across the country?
No late fees is sorta a misnomer because eventually they charge you for the movie. So instead they lengthened their rental time and increased their charges.
I do not rent movies at Blockbuster. Tivo solved that for me.