When one thinks of a fast food burger a couple of restaurants come to mind. It is interesting how different McDonald’s and Wendy’s are to each other.
Let’s talk food quality. Rarely if ever do I get a burger from Wendy’s that is not high standards. Juicy. Warm. Excellent.
At McDonald’s the Forrest Gump worldview is in effect as you never know what you might get. I’ve had buns which were stale; burgers with too much or too little ketchup on it. Messy. Employees at McDonald’s might just not care. It is rare to have someone at McDonald’s to make a career of it.
McDonald’s caters primarily to children, and parents who want a fast and easy meal without much cleanup. There is always something on the menu for a picky child. Having a Kid’s Place playground also helps attract children.
Wendy’s has no such playground. Their clientel appears to be mostly adults. Having a salad bar rather than a playground shows the direction Wendy’s is heading.
It is unfortunate that Wendy’s gets to be the #3 or #4 burger restaurant in the US, while the lower quality McDonald’s gets top billing. I recently watched the Biography of McDonald’s Corporation founder, Ray Kroc, on A&E. Kroc was concerned mostly about making a buck, rather than food quality.
I’m getting hungry. I guess I’ll stop by Wendy’s soon. Perhaps you’ll even have a religious experience at Wendy’s.